Question

Topic: Strategy

Political Website Marketing, Social Media, Pr

Posted by dlabelle13 on 12/4/2011 at 9:38 PM ET 250 Points
Hello,

I am helping a friend develop a new, non-partisan political website. (Unfortunately, I can't disclose the details due to an NDA.) I would love some general feedback on the best bang for your buck for marketing this website. There are TONS of political websites out there. How can we rise above the noise on this type of site? What would be the best place to spend money on it? Would love to get some national exposure, as this is a very unique site.

-PR?
-Social Media?
-Google AdWords?
-Blogging/articles?

Any feedback would be greatly appreciated.

Thank you!
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RESPONSES

  • Posted by Gary Bloomer on 12/5/2011 at 7:56 PM Accepted
    How can you rise above the noise?

    Tell the truth. Stick to the issues at hand. Don't over sell then under deliver. Make promises and keep them. Avoid bashing the opposition. Play nice. Ask yourself if you'd vote for you. Leave religion out of all debates. And abortion and any other issue that in reality, has nothing to do with public policy.

    Then, follow Randall's advice to the letter.
  • Posted on 12/6/2011 at 11:22 AM Accepted
    I think what would work best would be to name it something that is a little controversial or thought provoking. Could be "America talks back" or "Had enough . com"? (didn't look these up for availability). The key for success for you will be creating a label that reflects the feelings of your prospective audience. The better you do this, the easier the rest of the process will be. If the name does not hit the spot... it won't really matter what else you do... the odds will not be in your favor.

    Then, go onto LinkedIn and search Politics under the Group Search area. According to LinkedIn rules, each person can join 50 groups at a time, before LinkedIn makes you pay. If you have a team of 50... 50 groups each would be 2,500 groups total. You could also look at groups that are specific to key geographical areas or industries with which you want to engage. Denver has around 8 groups that are specific to its geography. I would think you will learn very quickly which groups have robust members who will respond and forward your specific (and so far secret) topics. You can leave the groups that don't work out and search for others that may be better, at anytime throughout the process.

    Note... some of the groups have a handful of folks and others as many as 13,000 members. Your total reach would be in the millions with pass along articles.... Good luck!
  • Posted by dlabelle13 on 12/6/2011 at 11:44 AM Author
    MONMARK, thank you for your thorough response. My friend does not have a business plan or anything "official" but has asked me to give him the magic marketing recipe to make it a success. Thinking we need to take about 3 steps back and do the work.

    GARY, great advice on telling the truth. The communications plan becomes much easier when you simply speak the truth.

    DEBRA, love, love the LinkedIn groups idea. I have not spent much time on the groups in LinkedIn and this seems like such a great, inexpensive option.
  • Posted by dlabelle13 on 12/13/2011 at 8:18 PM Author
    Thanks, everyone, for your thoughtful responses to my question. I incorporated it all into my plan. Hard to choose a response to accept!

    So appreciate your help!

    Debbie
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