Question
Topic: Strategy
What Are Some Ideas For Cheap B2b Marketing?
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Due to our size, we have always had to do our marketing at a reasonably restrictive budget - however, we've been remarkably successful at doing this. We've gone into paid search, free search optimisation, e-newsletters, blogs, video case studies, written case studies, white papers, conferences and tradeshows to name a few - but each year, our competitors catch up - and each year I need to find the one big thing that will put us ahead of the rest in terms of mindshare in this field. I'm now trying to figure out what that next big thing will be for us. What's the best way to reach the CXO type execs who are typically our sponsors? And what are the cheapest ways to do this in an effective manner? Every marketing seminar I go to is focused on the much easier consumer segment - what do we do for B2B?