Question

Topic: Book Club

Announcing Made To Stick

Posted by Anonymous on 5/15/2007 at 2:51 PM ET 250 Points
Hi Everyone -

We’re about to launch our next book club discussion!

This time we’ll be discussing the book, Made to Stick, by Chip Heath and Dan Heath. The book is available at -- https://www.madetostick.com or other major retailers.

The discussions will again be hosted by CK, a regular blogger in the Daily Fix. Check out her recent post about the latest book we'll be discussing at -- https://www.mpdailyfix.com/2007/05/book_club_round_3_gets_sticky_1.html

We will be offering free books to 50 randomly selected people who respond by this Friday at 5pm PT. For more info, see CK’s post noted above. We hope that our regular KHE participants will join these discussions.

Here’s the FAQ page for the book club:
https://www.marketingprofs.com/bookclub/faq.asp

If you have any questions, please feel free to post them here and we will reply as soon as possible.

If you want to receive an email alert when it's time to start the discussion, be sure to sign-up at: www.marketingprofs.com/bookclub/join.asp

I'll post again when CK is ready to launch the discussion. In the meantime, get a copy of Made to Stick and start reading!

All the best,

Carrie
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RESPONSES

  • Posted by matteo la rosa on 5/25/2007 at 4:52 PM Accepted
    We finally reach a "momentum" where ideas seem to spread more easily than ever, where even a small company with new ideas and a good team could reach plenty of people.

    I'm going to read this book with a deep curiosity: it's very difficult, on my point of view, to give rules to the "stickyness" of ideas, since there are so many variables involved.

    That's why it's very interesting to investigate about this, and that's why I'm going to absorb all the Chip&Dan thoughts to try to improve my company's ideas and lead them to the market in the best way...
  • Posted by Deremiah *CPE on 5/27/2007 at 11:59 AM Accepted
    Hey Carrie,

    thanks for the announcement. I look forward to getting involved in the book discussions now that I've signed up with the book club. I'll be expecting this one to be a good one and look forward to the discussions. Thanks for your continued effort to offer relevant books and ideas. I'm only an email away from you if you need my help. Is there anything else I can do for you?

    Your Servant,

    Deremiah, *CPE (Customer Passion Evangelist)
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