Question

Topic: Copywriting

What More Can I Say About This?

Posted by Anonymous on 6/8/2004 at 11:21 AM ET 50 Points
I am starting this design/concept firm. [inactive link removed] Zero.30 Concepts. Not just offering web design, but a full suite of technical solutions. I know a lot is lacking, and I am thinking of hiring a copy writer to flesh it out for me. I probably also need to present the info a bit better. Thanks for your responses. cheers.


[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Blaine Wilkerson on 6/8/2004 at 11:30 AM Member
    Is your site available to view?
  • Posted by Blaine Wilkerson on 6/8/2004 at 11:31 AM Member
    Nevermind...the question was incomplete when I responded.
  • Posted by Blaine Wilkerson on 6/8/2004 at 11:39 AM Accepted
    Ok, I definately have several ideas for your site.

    Please send me an email to discuss services (click on my name).

    A few initial thoughts:

    1. More clarification on the branding. I LOVE the idea, but the tagline and USP needs work.

    2. Lose the resume

    3. Even though you will offer many services, we need to get focused on a few and showcase those talents, allthewhile continuing to support your secondary specialties either as addtional services described on the site, or as separte entities under trade names with their own web sites.

    I design sites as well so this could be fun!

    Let me know if I can be of assistance.

  • Posted by Blaine Wilkerson on 6/8/2004 at 12:14 PM Member
    Unique Selling Point. There are other variations that mean the same thing.
  • Posted by Blaine Wilkerson on 6/8/2004 at 12:26 PM Member
    In other words, what makes you unique? Why would someone pick you over any other?

    I know your branding is under the premise of "working while others sleep", but we need to find a way to express that fact.
  • Posted by telemoxie on 6/9/2004 at 2:16 AM Member
    I think your service offerings are a bit broad for a single web site. Computer repair and Stereo design? Custom outlook forms? The only person who would want all those things (it seems to me) is the President of a very small company - and those folks typically don't have too much money.

    Is that truly who you want to target? Are they your most profitable prospects? Sure you don't want to go after Marketing communications managers at companies with 20 to 50 employees?

    If you want to target the bigger fish - I'd lose the "stereo installation" - or at least put it on a different site.

    Good luck
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