Question

Topic: Strategy

I Would Like To Introduce A New Product

Posted by Anonymous on 12/29/2005 at 9:33 AM ET 125 Points
I am sales manager of honey packaging company from Libya, the Local honey is better than the imported but the net margin from the local honey is 10% only, if i import honey from abroad i increase my net margin to 30% but the problem is i do not know how to analyze the local market acceptance for this new product and what is the effect on my ogoing sales from the local honey. i do not want to lose my reputation as quality provider.
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RESPONSES

  • Posted by michael on 12/29/2005 at 10:29 AM Member
    It depends on how you're selling the honey. If price is the key issue, they'll accept the import and won't care where it's coming from.

    You know the honey business though. Most consumers don't realize that local honey is better because it builds immunity to allergies. Also, at least in the US, the darker honey is better because it's usually the fall harvest and has the 3 seasons of pollen making it even better for allergies.

    So, as long as you begin educating people on the value of imported honey (good for travelers, right?) they can make an educated buying decision and will accept both products.

    Hope this helps.

    Michael
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