Question

Topic: Strategy

Web Design Service Marketing

Posted by Anonymous on 2/25/2004 at 5:29 AM ET 250 Points
Hello All,

I am planning to market a website who offer the services of Logo and web Designing. Anybody have ideas where should I advertise and why? How can I create a competitive advantage? What is the market I should target? (If B2B Consumers then how to segment the b2b market? Who needs a logo?

Fahad
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RESPONSES

  • Posted by Blaine Wilkerson on 2/25/2004 at 10:35 AM Accepted
    Unfortunately, graphic artists and webdesigner are becoming a commodity. There are so many out there, I think they are catching up to the population numbers of attorneys! I know, I'm an artist as well.

    You need to do more than just offer better prices and better promotions, you need to create a brand for yourself. In otherwords, what makes your art so special? Why you? Creating a brand is the best way to compete in any market, especially an oversaturated one!

    I recommend you read this article by Michael Fischler, founder and principal consultant of Markitek (markitek.com):

    https://www.marketingprofs.com/2/fischler1.asp

    ...and check out https://brandchannel.com for alot of helpful advice as well.

    Another good tool to find information on marketing and advertising:

    https://searchengineformarketers.com

    Good Luck! Remember...set yourself apart from the rest by something other than price. Find your Niche!
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