Question
Topic: Strategy
Publishing Articles About B2b Sales And Marketing – Question 2 Of 4
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Question 1 of 4
Problem 2 of 4: We need articles from the opinion leaders of the future. They (or you) may not yet be established, but their (your) opinions are well formed and articlated. Specifically, we need articles on subjects that relate to each of the stages of our methodology for planning demand generation in B2B markets:
1 – Map the buyer’s journey (therefore buyer behaviour and beliefs)
2 – Dimension the journey (therefore yields and time, ROI calcs etc)
3 – Plan the journey (therefore B2B Sales and Marketing tactics)
4 – Measure and benchmark (ways of measuring Mktg and Sales progress)
Question 2 of 4: Who can you suggest that could publish articles on these subjects and is worth approaching? Links would be appreciated.
The answers to the first question in this series included a number of very helpful, but mostly general recommendations for white papers. I am hopeful that for this one, we can get some specific opinion leaders (might be you) who could author papers on the specific topics above.
I will post question 3 (yield improvement), and question 4 (encouraging email forwards) after this one runs out of steam – both will go into the email marketing category.