For many businesses, the past year involved a lot of changes, including the rapid acceleration of digital transformation and the rollout of new martech solutions.
The one thing that's certain is that changes will keep coming, which begs the question: how can marketers use the lessons learned during the pandemic to continue making progress—and accelerate their companies' growth?
To help pinpoint the answers, Sitecore commissioned research into the pandemic's impact on marketers and their programs. This guide highlights some of the key findings.
Check out this guide to learn about:
- Making sense of an unprecedented year in marketing
- Moving forward from a time of rapid change
- Shifting your focus (and the unexpected upside)
- The tools to adapt, and how to maintain momentum
THIS REPORT IS SPONSORED BY:
Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L'Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.