As businesses ramp up their marketing content production, their efforts often fragment.

Because more and more pieces of content are being created across teams and locations, brand messaging can become diluted and processes can become inefficient.

How can organizations avoid those outcomes?

An infographic (below) from VML and Contentful looks at ways executives can control content chaos.

Specifically, it explores how C-suite leaders can make changes, such as centralizing asset management to ensure brand consistency and streamline workflows.

Check out the infographic: