Consistent success with social media marketing is driven by understanding what's working and what's not.

And to do that, you first need to determine which key performance indicators (KPIs) you should be measuring.

An infographic (below) from Media Update looks at five social media KPIs that every marketer should be watching: engagement, loyalty, growth, conversions, and reach.

The infographic looks at what each KPI is and which metrics are associated with it.

Check out the infographic:

 

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Five Social Media KPIs to Watch Closely [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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