Exceptional B2B marketing teams of the future will need members with a complex mix of strategic, tech, creative, and people skills.

That's according to LinkedIn's 2024 B2B Marketing Benchmark report, which was based on data from a survey of 2,000 B2B marketing leaders.

An infographic (below) explores key findings from the research.

Specifically, it looks at nine defining traits the researchers say will be needed for tomorrow's superstar B2B marketing teams: strategic thinkers, technology trailblazers, creative vanguards, innovative content strategists, data interpreters, collaborative communicators, visionary CMOs, and DEI champions.