What brand do people complain about most in different countries around the world?
To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
The researchers then determined the most hated brand for many countries based on the highest proportion of negative tweets.
An infographic (below) presents the findings of the analysis.
Check out the infographic:
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The Most Hated Brand in Countries Around the World [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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