Getting your marketing and sales teams on the same page can have a huge payoff.
In fact, 87% of B2B marketing leaders consider alignment between the teams a key to dynamic business growth.
An infographic from ServiceSource explores why aligning B2B Marketing and Sales around a common revenue goal—which they call "smarketing"—is so powerful.
The piece looks at the key benefits of alignment and also explores how you can encourage effective collaboration.
Check out the infographic:
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The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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