Most advertising decision-makers expect privacy laws to impact their ability to deliver personalized digital ads campaigns, according to recent research from Proximic.

The report was based on data from a survey of 200 advertising decision-makers who work for brands, agencies, and publishers.

Some 18% of respondents expect that privacy laws will have a significant impact on their ability to deliver personalized digital advertising, 33% expect they will have a notable impact, 37% a moderate impact, and 3% a slight impact.

Respondents say audience targeting will be the component of digital advertising that will be most affected by privacy laws.

Some 28% of respondents say they have already significantly adjusted some part of their digital advertising strategy because of privacy laws.

 

Some 43% of respondents say they are accelerating their plans to reduce their reliance on cookies because of privacy laws.

About the research: The report was based on data from a survey of 200 advertising decision-makers who work for brands, agencies, and publishers.