What prevents companies from fostering a better corporate culture?

To find out, researchers at the Arbinger Institute and Ascend2 conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States who work for firms with between 500 and 10,000 employees.

Respondents say the biggest challenges of company culture improvement are staying consistent, evolving the strategy to meet changes in the workforce, employee adoption, and tracking performance metrics.

Executives, on the other hand, say the biggest challenges of improving company culture are tracking performance metrics and developing a shared set of company values.

Some 83% of respondents agree that short-term goals hinder long-term strategies to improve company culture at their firm.

About the research: The report was based on data from a survey conducted in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States who work for firms with between 500 and 10,000 employees.

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The Biggest Barriers to Improving Company Culture

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji