Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.
The report was based on data from a survey conducted between April and July 2023, among 918 senior marketers (managers and above).
Some 35% of respondents say they'd classify their understanding of AI terminology and capabilities as beginner, 54% as intermediate, and 11% as advanced.
Some 46% of senior marketers rate their confidence in evaluating AI-powered marketing technology at a medium level, 32% at a high level, and 21% at a low level,