Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

The report was based on data from a survey of 100 search practitioners (people whose jobs include some responsibility for online search, such as engineers, data scientists, and digital commerce experts).

Some 52% of search practitioners say they believe AI will be extremely important in the future for delivering relevant search results, and 36% say they believe it will be very important.

How important AI will be for delivering relevant search results survey

Some 40% of search practitioners say delivering relevant search results will require more effort in the future, 32% say it will require less effort, and 28% say it will require the same amount of effort.

How much effort relevant search will require in the future survey

Some 36% of search practitioners cite collecting quality signal data as the most important factor for delivering relevant search results, 34% cite data analysis, and 30% cite taking the correct actions with data.

What is most important to delivering relevant search results survey

About the research: The report was based on data from a survey of 100 search practitioners (people whose jobs include some responsibility for online search, such as engineers, data scientists, and digital commerce experts).


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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji