Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

The report was based on an analysis of more than 35 billion anonymized sessions and 161 billion page views that occurred between October 2021 and December 2022 across 2,942 business websites.

The researchers found that website visitors encounter at least one "frustration factor" in 35.6% of sessions.

The most common frustration factors are slow page loads (load time exceeds 3 seconds; 18.1% of visits) and rage clicks (clicking a website element at least 3 times in less than 2 seconds; 6% of sessions).

Common frustration factors in a business website session

A lack of speed is especially harmful for business websites, with the researchers finding that slow page loads are strongly correlated with higher bounce rates and fewer page views per session.

Page views and bounce rate in business website sessions

The researchers found that average page load times vary widely across industries. For example, website pages in the software vertical take 1.42 seconds, on average, to load on mobile compared with .85 seconds in the media vertical.

Website average page load times by device and industry

About the research: The report was based on an analysis of more than 35 billion anonymized sessions and 161 billion page views that occurred between October 2021 and December 2022 across 2,942 business websites.


Enter your email address to continue reading

Speed It Up: What Frustrates Business Website Visitors

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin

  • AI


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji