Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
The report was based on an analysis of more than 35 billion anonymized sessions and 161 billion page views that occurred between October 2021 and December 2022 across 2,942 business websites.
The researchers found that website visitors encounter at least one "frustration factor" in 35.6% of sessions.
The most common frustration factors are slow page loads (load time exceeds 3 seconds; 18.1% of visits) and rage clicks (clicking a website element at least 3 times in less than 2 seconds; 6% of sessions).
A lack of speed is especially harmful for business websites, with the researchers finding that slow page loads are strongly correlated with higher bounce rates and fewer page views per session.
The researchers found that average page load times vary widely across industries. For example, website pages in the software vertical take 1.42 seconds, on average, to load on mobile compared with .85 seconds in the media vertical.
About the research: The report was based on an analysis of more than 35 billion anonymized sessions and 161 billion page views that occurred between October 2021 and December 2022 across 2,942 business websites.
