Most B2B marketers focus on meeting marketing's needs: building brand awareness, driving demand, or nurturing prospects until they convert them to qualified leads. They generate content and customize it to satisfy various marketing channels.

But sales is not necessarily on most marketers' priority lists.

However, for complex sales—particularly technology products—content that showcases technology and product benefits is key to moving prospects through the sales funnel. In the era of digital and social selling, marketers can use existing marketing elements to better engage and support sales.

In this session, you'll discover creative ways to expand your marketing efforts to the sales side and quantify your marketing's ROI. You'll learn how to...

• Maximize content for both sales and marketing
• Understand your sales team better
• Identify other existing marketing elements to enable them