Contributed by Pam Didner
- How to Gain Managerial Approval for Your Go-to-Market Strategy
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is ...
About the Contributor
Pam Didner
Pam Didner is a B2B and tech marketing consultant, writer, speaker, and the author of Global Content Marketing and Effective Sales Enablement. She specializes in creating successful global marketing plans for local sales and marketing teams, and she provides internal/external communications consulting, keynote presentations, corporate training, and workshops.
LinkedIn: Pam Didner
