Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.

The report was based on an analysis of conversion rate data for 15,981 e-commerce landing pages.

The researchers found that e-commerce landing pages with fewer words tend to have a higher media conversion rate:

Reading Level

Pages with easy-to-read language have a higher median conversion rate, with copy at a middle school reading level tending to convert best:

Word Choice

Landing pages with more words that convey joy—such as "smile," "love," and "delightful"—tend to have a higher average conversion rate.

Pages with more words that spark anticipation—such as "improve," "expect," and "highest"—also tend to have a higher average conversion rate.

About the research: The report was based on an analysis of conversion rate data for 15,981 e-commerce landing pages.


Enter your email address to continue reading

How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin

  • AI


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji