Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.

Some 45% of respondents say they heard about the most recent retailer they purchased from for the first time via friends and family.

Some 16% say they discovered the new retailer via a Google Search; 14%, via traditional advertisements; 8%, via a recommendation on a product review site; and 6%, via digital advertisements from the retailer.

Marketing Factors

Consumers say relevant messaging is the most influential marketing factor when they're deciding to purchase from a new retailer (33% cite it as influential).

Building Trust

Consumers say the factor that most influences whether they trust a new retailer is whether it puts up enough information about its products online (36% cite it as influential).

About the research: The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.


Enter your email address to continue reading

How Consumers Discover New Retail Brands

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji