High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.

The report was based on data from a survey conducted in November 2017 among 4,028 global consumers age 18 and older who have shopped online within the past year.

Some 60% of respondents say they have left a brand's website or app without making a purchase because shipping was too expensive.

The second most common reason cited by consumers for abandoning e-commerce sites and apps is being unable to find the products they were looking for.