Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.

Traditional AM/FM radio reaches 93% of American adults each week, the analysis found. That compares with an 89% reach for television, 83% for smartphones, 50% for personal computers, 44% for TV-connected devices, and 37% for tablets.

Radio has the most reach (95%) with adults age 35-49.

Radio's audience has remained relatively steady over the past few years, the analysis found.

Some 125.4 million US adults age 18-49 were reached each week by AM/FM radio in March 2017, compared with 124.8 million in March 2015

About the research: The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.


Enter your email address to continue reading

The Remarkable Reach of Traditional Radio

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji