Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.

The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States. Respondents were polled on how they're tackling marketing and what changes they see coming in the year ahead.

Some 37.6% of respondents say they believe their current marketing efforts are effective, 13.9% say they are not effective, and 48.5% say they are not sure.

Below, additional key findings from the report.

2016 Marketing Priorities

More than half (51%) of small business owners plan to increase their spend this year on their websites, digital advertising, and social media efforts; 23% plan to increase their spend on print advertising and direct mail.

Digital Marketing Challenges

Some 19.6% of small business owners say turning leads into customers is one of the biggest digital marketing challenges they expect to face in 2016; 17.9% expect to struggle with generating Web traffic.

Content Marketing

More than half (57.8%) of small business owners say they post content on social media; 42.6% send emails and 36.4% publish blog posts.

About the research: The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States.


Enter your email address to continue reading

Small Business Owners' Top Marketing Priorities and Challenges in 2016

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji