Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.

The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.

Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year; 41.5% say creating compelling content will be a major challenge; and 26.3% cite increasing open rates.

Marketers say their biggest email marketing challenges of 2015 were increasing open rates (51.4% cite it as one of their top two challenges), creating compelling content (43.7%), and earning new subscribers (41.5%).

About the research: The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.