Consumers, search engines, social media, and even inboxes are forcing businesses to become more relevant in their marketing and develop deeper connections with prospects and customers. With increased competition for your audience's attention, marketers need a better way to get noticed—and luckily, live streaming video does just that.

In just 10 minutes, you'll learn the basic framework to build a video content library with Google Hangouts On Air. This free and easy tool syncs up with your branded YouTube channel so you can build a content library with the support of experts, vendors, customers, and others. You'll also learn how to turn these videos into additional pieces of content to connect your brand with your target audience. And as a bonus—it'll help boost your SEO, too!