About the Contributor

Contributed by Stephan Hovnanian

• How to Get Maximum Engagement From Your Employee Advocacy Program

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and ...

• How to Nurture the Five Stages of Customer Advocacy

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to ...

• Four Email Optimizations That Will Increase Your Click-Through Rates

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Email Marketing

  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

• A Five-Item To-Do List to Get Started on Your Google Plus Page

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to ...