About the Contributor

Contributed by DJ Waldow

• Is Your Email Subject Line Creative... or Deceptive?

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  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, ...

• 17 Email Marketing Terms Every Business Should Know

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  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them ...

• Gone Phishing: Why eBay Emails Can Be Hard to Trust

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  People tend to open an email based on the two things they can see in their inbox: the From name ...

• In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy ...

• If My Dentist Understands Email Marketing, So Can You!

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not ...

• When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, ...