About the Contributor

Contributed by Gary Katz

• Four Ways for SMBs to Successfully Apply Marketing Operations

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  In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" ...

• Four Keys to Marketing Operations Success

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What does "best practices" in Marketing Operations look like, and how do industry-leading companies operate and integrate this highly valuable ...

• Integrated? Strategic? Why Marketing Needs a New MO

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative ...

• Ten Signs Your Organization Is Ready to Change Its MO Now

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It ...

• Marketing Operations: Solving Marketing's Seven Deadly Sins

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Companies like Intel, IBM and Adobe are leveraging Marketing Operations to improve performance and ROI as they refine their marketing ...