About the Contributor

Contributed by Dan Neely

• Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer ...

• How to Use Social Media for Search Engine Optimization

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Customer conversations are everywhere today—social networks, blogs, forums, and other social-media outlets. These are unbiased, unfiltered interactions that can deliver ...