About the Contributor

Contributed by Bob Walczak

• From Chaos to Control: Orchestrating AI Across Enterprise Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Artificial Intelligence

  Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, ...

• Why Won't Mobile Marketing Learn From Online's Lessons?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved ...