About the Contributor

Contributed by Nick Mason

• Three Data-Led Content Marketing Predictions for 2024

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the ...

• Three Ways to Embrace Deep Personalization in Content Marketing

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that ...