Influ2 : MarketingProfs Author

About the Contributor

Influ2

Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

Contributed by Influ2

How to Get Personal With Your Content
CONTENT TYPE: Sponsored Article | ELEMENT: Create | TOPIC: Marketing Content

You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the ...
Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Customer Experience

Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the ...
Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this ...