About the Contributor

Contributed by Tara Kelly

• How B2B Brands Can Stand Out With SMS Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Communications

  Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.

• Start/Stop/Keep: A Better Customer Engagement Strategy

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read ...

• Four Rules for Riding the Texting Wave Before It's Gone

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Communications

  Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from ...

• How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from ...