About the Contributor

Contributed by Dmitri Lisitski

• Better Together: The Importance of Aligning Sales and Marketing Teams

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common ...

• Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of ...