About the Contributor

Contributed by Eleanor Hecks

• Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

• Six Ways Good Customer Experience Goes Beyond Website Design

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond ...