About the Contributor

Contributed by Christa Tuttle

• LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Advertising & Promotions

  Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand ...

• How to Build a B2B Lead Gen Webinar

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Demand Generation

  Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a ...

• A B2B Product Launch Checklist: Eight Essential Elements

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did ...

• Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their ...

• How B2B Leaders Can Improve Lead Generation in Their Organizations

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is ...