Contributed by Farzana Nasser
- Brand Marketing vs. Performance Marketing: Finding the Right Balance
Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But ...
About the Contributor
Farzana Nasser
Farzana Nasser is a digital marketing executive at Chameleon Collective, a hybrid consulting and marketing services firm. She has managed global brands or developed digital marketing strategies at the New York Times, Bugaboo, Betty Crocker, Cheerios, The Royal Bank, and Wyndham Hotels.
LinkedIn: Farzana Nasser
Twitter: @FarzanaNasser
