About the Contributor

Contributed by Paul Barsch

• Preparing for the Future: How the CIO and CMO Must Collaborate to Win

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's ...

• Lessons From Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually ...

• Lessons from Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, ...

• Are You a Candidate for 'Stressed-out' Marketing?

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin ...

• Who Comes First: Good to Great Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many marketing professionals are trapped in discerning the best tradeshows, direct mail pieces or advertising layouts. But the truth is ...

• The Demise of the 4 Ps Has Been Greatly Exaggerated

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues ...

• Dare Not to Advertise

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

• Focus as a Marketing Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their ...