Michael Saba : MarketingProfs Author

About the Contributor

Michael Saba

Michael Saba is a writer, editor, and videographer who lives and works in Atlanta, Georgia. He's the lead marketing content writer at CallRail, a SaaS call tracking company.

CallRail provides call analytics and lead tracking tools to more than 65,000 businesses in the U.S., Canada, and internationally. See how advanced call tracking and analytics can deliver a serious boost to your marketing ROI: Try a no-obligation 14-day free trial of CallRail. (No credit card required.)

Contributed by Michael Saba

How to Write Exceptional Case Studies: Five Interview Tips
CONTENT TYPE: Sponsored Article | ELEMENT: Create | TOPIC: Writing

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit ...
Five Journalistic Principles That Are Key to Creating Killer Marketing Content
CONTENT TYPE: Sponsored Article | ELEMENT: Create | TOPIC: Writing

Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing ...