About the Contributor

Contributed by Chris Gomersall

• Nine Critical Issues to Consider Before You Buy Marketing Software

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible ...

• Three Ways Snapchat Is Changing the Marketing Landscape

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers ...