About the Contributor

Contributed by Bana Jobe

• A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, ...

• How to Create Content About Things You Know Nothing About (Yet)

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Writing

  As any good journalist will tell you, you don't have to have a degree in a topic to write about ...