About the Contributor

Contributed by Mary Brown

• Feathering the Empty Nest: Six Tips on Marketing to Women Boomers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Never before in history has such a large demographic group as the Baby Boom generation experienced major life-stage transitions en ...

• The New BrandScape: Six Future Trends Changing Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, ...

• Eight Things You Don't Know about Boomer Women (But Should)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  At almost 80 million, Baby Boomers make up the largest generational demographic today. And, among Boomers, women not only outnumber ...