About the Contributor

Contributed by Andrew Davies

• How Marketers Can Generate Their Own First-Party Intent Data

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is ...

• How to Prepare Your Organization for Marketing Automation

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set ...

• Use 'Interest Data' to Ignite Your Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and ...

• Get Smart About What Intelligent Content Really Means

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers ...

• Five Ways to Prove Marketing's Value by Saving Sales Costs

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. ...