About the Contributor

Contributed by Itai Sadan

• How to Market Your Agency During a Recession

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to ...

• Four Steps to Lowering Your PPC Costs

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: SEO

  You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than ...

• Your Interstitial Ads May Be Wrecking Your Google Mobile Search Ranking

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from ...

• Google Made Mobile-Friendliness Mandatory—Is Your Website Making the Cut?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look ...