About the Contributor

Contributed by Michael Brenner

• How to Use Empathy in Your B2B Brand Storytelling

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Branding

  Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build ...

• The Role of Customer Empathy in the Future of Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we ...