About the Contributor

Contributed by Tom Caporaso

• Three Free Promotions That Grab Your Customers' Attention

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  Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here ...

• Three Things Retailers Can Learn From Amazon Prime

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  Amazon is the online king, trying to impose its will on retailers big and small in its quest to become ...

• The Real Cost of an Exasperating Online Returns Process

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  Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost ...

• Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons

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  There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.