About the Contributor

Contributed by Joy Joseph

• Retail Price and the Impact of Commodity-Price Inflation

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a ...

• An Alternative Method of Measuring Direct Mail ROI

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For many marketing vehicles, it is difficult to directly estimate ROI -- the proportion of revenues in the financial year ...

• Basics of Strategic and Tactical Pricing

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It ...